Go to Market Strategy and
Product Marketing Consulting

I help founders, CEOs, CMOs and marketing leads at tech companies offering B2B and B2B2C solutions find their story and scale revenue growth. Specialties in AI/ML, IT Services, Healthcare and more industries.

How it works:

  • Player/Coach model to provide go-to-market frameworks to drive revenue streams

  • 10+ years of experience working with 15+ product & company launches provides context for success

  • A focus on Storytelling—  a clear product narrative and value proposition provides foundation for strategy, content and implementation

Offerings include:

  • Fractional Product Marketing Leadership

  • Workshop Design + Facilitation

  • Go-To-Market Strategy

  • Product Launches

  • Messaging & Positioning

  • Category Creation

  • Sales Enablement & Case Studies

  • Sales Training & Demos

  • Content Strategy & Creation

  • Channel Marketing, Partnerships & Co-marketing

  • Demand Generation 

  • Customer Enablement 

  • Customer Journey Mapping

  • Competitive Intelligence

  • Market Research

  • Thought Leadership

“Lauren was an essential part of early stage growth at Boomtrain, our AI company in the martech space. Her critical thinking and strategic focus on uncovering product-market fit were foundational to building and scaling the business. Lauren’s purview also included content marketing and go-to-market partnerships. Would 100% work with again!”
— Neej Gore, founding partner and former COO, Boomtrain